Crafting a Marketing Database & Campaign Management Solution

A large chain of musical instruments stores was using thee direct mail tactics to generate sales in its brick-&-mortar stores: monthly generic foldouts and a quarterly specialty mini-catalog. The company sent out upwards of 70 million pieces annually. While campaign results were positive, the client has business concerns... [Read More]

Re-mixing Marketing Communications through Modeling & Analytics

A national chain of fabric and craft stores was using integrated direct marketing efforts to drive offline store traffic. Although results appeared good, there was no detailed data to give greater insights to make adjustments and improve results. [Read More]