Executive Team

MSC's senior management team consists of seasoned industry professionals whose goal is partnering with our clients to implement effective and efficient strategies to solve their individual challenges. The executive team - and all MSC personnel - is committed to providing clients with cutting-edge solutions and top-notch service.

Larry Sacks

Chief Executive Officer

Larry has broad financial, managerial and database marketing expertise. He leverages this experience to increase the efficiency and operational integrity of the company. He is a champion of strategic business planning, execution and motivation. His grasp of organizational and production detail extends to the deepest levels of systems planning and project execution.

As CEO, Larry’s personal ethics and dedication permeate MSC’s goals and daily business decisions. Besides high-level management involvement, he is active in day-to-day quality control, productivity, accuracy, sales and marketing discussions. He invests in senior individuals by empowering and challenging his managers.

In the business world, he has been actively involved as a principal or consultant in mergers and acquisitions and he is, or has been, involved in board-level leadership roles in multiple companies.

Larry holds a BA in Mathematics (UCLA) and an MBA (USC) emphasizing Systems Analysis, Financial controls, Administrative Management and Corporate Planning. He has been involved in healthcare data management and direct marketing since 1972. His personal association with Central Purchasing began in 1978.

Kevin Blayne

President & Chief Marketing Officer

Kevin is a highly regarded senior marketing management professional with more than 23 years of proven business development, strategic planning and management experience for start-up, mature and high-growth organizations.

At MSC, Kevin is an integral part of the senior management team chartered with managing the day-to-day administrative functions. Kevin is also responsible for deepening the organization’s relationships at senior client levels. In addition, he leverages his agency experience and industry relationships to develop turn-key integrated marketing programs for MSC clients. Kevin has an unwavering dedication to customer satisfaction and a proven track record of delivering exceptional service.

Prior to joining MSC, Kevin was a co-founder, President, CMO and Executive Vice-President of Corporate Business Development at Protocol Integrated Direct Marketing, a $250M innovator of seamless direct marketing solutions.

Kevin has an MBA from Northeastern University in Boston, MA and a BA in Computer Science and Business Administration from the University of Maine, Orono.

Gary Abrams

Vice President, Chief Technology Officer

Gary Abrams has more than 27 years of experience in the high-tech field. Starting as a mainframe programmer in 1978 and now a direct marketing expert, Gary has developed expertise in everything from Information Technology to Marketing.

Gary is an expert in applications programming, systems programming, SQL, systems design and development, database architecture and web development for both server and mainframe platforms. In addition, he is an expert in IBM mainframe and enterprise software and hardware design, development, networking, deployment, operation and maintenance.

As Vice President of Technology, Gary oversees the design and development of databases, electronic marketing programs and client interfaces. Gary and his top-notch programming team take great pride in developing custom systems and programs that meet and exceed his customers’ expectations.

Sandy Mills

Vice President, Operations

Sandy has over 30 years of experience in various phases of database design & development, with 15 years spent in direct marketing at MSC. Her experience covers many different industries, such as retail, manufacturing, financial, insurance, automotive, and entertainment.

At MSC Sandy leads the design and development of marketing databases—and continues to manage—for many of the company’s key clients, some who have been with MSC for well over 10 years. Sandy’s role includes helping MSC’s clients evolve their use of data by recommending improvements and enhancements as goals and objectives evolve.

Sandy has a BA from UCLA, with a focus on mathematics and computer science. She has extensive knowledge in the analytical and statistical side of direct marketing and the use of data. Before joining MSC, Sandy spent time in the marketing departments of Honda and Columbia Entertainment.

Bruce Morgan

Vice President, Sales

Bruce has been a member of the MSC Team since 1996. Over the past 25-years, Bruce has worked in the premiums & incentive industry, mail production industry and advertising agency industry. He has managed product/literature fulfillment, creative services, list brokerage, database builds and promotion planning and evaluation efforts. Bruce has managed innovative, record setting marketing efforts for the financial, telecommunications, insurance, travel & entertainment, education, hi-tech and manufacturing industries.

Bruce leverages this experience for maximum effectiveness of client CRM, 1:1 and buyer lifetime loyalty efforts. Database solutions are created that give statistical clarity to buyer performance as well as media and channel effectiveness. MSC solutions maximize revenue and margin growth though holistic support of both demand and purchase channels. MSC efforts cost-effectively generate revenue though Demand Channels (DC), via Purchase Channels (PC), using strategic database segmentation.

Bruce has a BA from Pomona College in Claremont, California. Bruce has also taught Direct Marketing “List and Data Processing Basics” for the Southern California Direct Marketing Institute, at Loyola Marymount University, from 2002-2004. He is past Vice President of the Direct Marketing Club of Orange County (DMAOC). He was a Charter Member of the Catalog Council for the Direct Marketing Club of Southern California (DMCSC) and is an active member of LADMA (Los Angeles Direct Marketing Association).