MSC recognizes clean data is critical to the success of marketing programs and takes extreme care to ensure all appropriate tools are utilized to provide unparalleled output.

Overview
MSC provides a complete range of data processing services using a variety of proprietary and commercial hygiene tools to ensure the highest quality data. Examples of the processes available are:

• File conversion & data parsing
• CASS Address Standardization (U.S. & Foreign)
• NCOALINK TM (National Change of Address)
• LACSLINK TM (Locatable Address Conversion System)
• DPV (Delivery Point Validation)
• DMA "Do Not Mail"
• DNC "Do Not Call"
• Upper/Lower Casing
• Obscenity Scanner
• Deceased Processing
• Real-time Address Correction
• Email Domain Validation
• ECOA (Email Change of Address)
• Cell Phone Identification

Merge/Purge & Duplicate Consolidation
MSC uses phonetic Merge/Purge & Duplication Consolidation to consolidate customer records for a unified view of customer behaviors and profitability. Whether the goal is to maintain one record per household, multiple records per household, single-family residents, apartments, rural routers, business, company, etc, MSC develops merge-purge and data-load strategies that sync with the overall marketing strategy.

Phone & Email Append Services
MSC offers append and reverse append services to match a customer name and mailing address to a phone number or email address and vice versa. Successful matches are appended to the customer record in the database for use in marketing efforts.

Data Enhancements
A critical aspect of many databases is enhancement data which can be used for profiling and targeting.

MSC has the ability to append demographic, psychographic, financial, and business append options data and characteristics to the database. Examples of the fields that can be appended are: Age, Gender, Income, Family/Marital Status, Presence of Children, Dwelling Type, Length of Residence, etc.

MSC is a well-respected, independent data services provider and has excellent working relationships with all major data providers. Some of MSC’s sources that provide these appends are msc Group, Experian, Anchor Computer, Claritas and D&B, among others.

MSC currently has two of the largest, national compiled consumer databases in-house that can be leveraged for data enhancement and analytics.

Mail File Preparation
MSC has extensive experience preparing mail files to meet USPS requirements – often saving clients time and money.

• MSC has the ability to optimize DM mailings to minimize postage, using sophisticated technology at the time of selection
• MSC can leverage Intelligent Mail Barcoding (IMB) and Automated Change Service (ACS) processing through the USPS, which tracks delivery and captures changes of address electronically
• MSC can keycode lists, randomly split segments of the file for test cells, or provide a custom segmentation that is tailored to a specific marketing objective.

MSC is familiar with a majority of the mid-to-large lettershops, and will frequently coordinate mail file preparation directly with them allowing our clients to focus on other – more important – tasks.