MSC is an integrated database marketing services firm focused on creating profitable and sustainable growth for its clients through the unique abilities of our company to combine very strong IT disciplines with comprehensive marketing capabilities and knowledge.

What We Do
Through its integrated database solutions, MSC helps companies:

• Get closer to their customers with enterprise customer management
• More effectively and efficiently migrate customers through the Customer Lifecycle
• Create competitive advantage by helping bring new concepts to market quickly and proficiently
• Reduce implementation risks
• Generate staged returns on investment through phased roll-out vs. "big bang"
• Make the decision-making process easy

Relevant Facts

• Founded in 1975
• Headquartered in Woodland Hills, CA (19 miles north of downtown Los Angeles)
• Manage more than 10 billion records every day
• Independently-operated and data agnostic
• Library of over 20,000 industry–standard and proprietary tools
• Clients include: Guitar Center, D&B, Leslie's Swimming Pool Supplies, Reebok, Trader Joe's, hotelreservations.com, among others

Database Design & Development
MSC understands each client is different based on industry, target audience, product line, and marketing methods. MSC's approach is "What can we do for you?" not "Here is what we have pre-designed, do you fit?" Pre-designed or off-the-shelf database systems and online access tools cannot satisfy the needs of sophisticated companies. Often, there is desired functionality missing. Because MSC specializes in custom work, we can deliver these client specific systems in less time and more economically than most "off-the-shelf" applications.

Modeling & Analytics
MSC's capabilities are centered on developing customer marketing insight from customer data which helps focus investment in areas with the highest return. Our team is comprised of tenured analysts and statisticians. Analytical techniques include: customer profiling, tier-migration, segmentation, response modeling (life-stage, RFM, LTV), and trade–area definition.

Data Processing & Enhancements
MSC recognizes that clean data is the key to a successful marketing program and takes extreme care to ensure that all appropriate tools are utilized. Each client's data is processed in accordance with client requirements. To support such a client–focused approach to data processing, MSC uses flexible, modular systems so that new features and functions can be added quickly and easily.

Email Broadcast Services
MSC offers closed–loop email blasting to its clients with results integrated back into databases. MSC is fully CAN-SPAM compliant and has some of the highest successful delivery rates in the industry — often in excess of 95%. MSC provides real–time, online reporting which can be used to strategically drive future campaigns.

Mobile Applications
Mobile Applications allow savvy marketers to leverage another key communication channel — delivering the right message to the right person using historical data to optimize the conversion opportunity. With MSC's Mobile Applications, mobile marketing campaigns can be a perfectly timed medium and an excellent opportunity to engage more customers, increase loyalty, and improve customer lifetime value. MSC Mobile Applications can leverage your existing marketing database combined with advanced analytics to generate personalized and appropriate coupons and promotion flyers; all of which provide a stronger return on your overall marketing investment.